With a newly elected board at the helm, the World Travel Agents Associations Alliance (WTAAA) is taking decisive action to address the critical challenges facing travel agents and advisors today – championing their interests in an evolving industry. At its recent General Assembly and Board Meeting in Athens, Greece, last week, the organisation unveiled its strategic plan for 2025 and beyond, focusing on effective advocacy, robust communication, and increased member engagement.
Central to the WTAAA’s agenda is addressing the complexities and opportunities presented by New Distribution Capability (NDC) and Modern Airline Retailing (MAR). “We must ensure that the promises of NDC translate into tangible benefits for both travel sellers and consumers. Transparency, fair competition, and consumer protection must be at the forefront of this evolution,” commented Otto De Vries, Executive Director.
The WTAAA will also address the critical issue of combatting travel fraud, providing agents with the resources and information needed to protect themselves and their clients. Addressing professional fee challenges is another key priority.
Strengthening communication within the trade is another key objective, as is geographic expansion, particularly in Africa. Recruiting new allied members from across the travel spectrum, including technology providers, payment solutions companies, and other industry stakeholders, remains a high priority.
The WTAAA’s new Executive Committee is led by Chair Wendy Paradis (ACTA), with Vice Chairs Paula Cortés (FOLATUR) and Dean Long (ATIA). Eric Drésin (ECTAA) serves as Secretary, Hamza Rahmat (MATTA) as Treasurer, and Otto De Vries (ASATA) as Executive Director. Mark Meader (ASTA) chairs the Land & Sea Committee, while Christian Möller heads the Air Matters Committee.
“I am confident that this diverse and experienced team will guide the WTAAA to new heights of influence and effectiveness,” said Ms. Paradis.
The WTAAA extends its sincere gratitude to outgoing Chair, Andrew Bowman, for his exceptional leadership and dedication. Mr. Bowman will remain actively involved in the WTAAA.
This year’s General Assembly also reaffirmed the WTAAA’s sound financial position and commitment to investing in initiatives that support its members. The WTAAA looks forward to a productive year and through our efforts, help to shape a more sustainable and agent-friendly future for the travel industry.