By bringing together associations from around the world, we provide a single, unified voice that advocates for fair policy, sustainable business models and a balanced travel ecosystem in which trusted and valued travel agencies play a vital role.
We work to align global standards, strengthen collaboration across the travel value chain and address the structural and technological challenges shaping travel distribution. Through advocacy, leadership and shared intelligence, we align to ensure the travel agency profession remains resilient, competitive and future-ready.
With the world’s largest global representation, we engage with credibility at the highest levels of the travel industry to ensure the interests of travel agencies are heard and advanced. Our impact is measured not only in representation, but in our ability to influence policy, align standards and strengthen the profession worldwide.