ACTA is the Association of Canadian Travel Agencies, a national member-based trade association that represents Canadian travel agencies and travel agents. Over 12, 000 travel agents/travel advisors across the country work in our member travel agencies representing more than 80% of the travel business booked through a travel agency in Canada.
Canada’s retail travel sector plays an important role in Canada’s economy and the lives of the travelling public. ACTA’s membership continues to grow and the leadership we provide our members keeps pace with ever-changing requirements for travel professionals and travellers alike. In today’s complex and rapidly changing retail travel environment we are there for our members.
We are an industry led, non-profit organisation that advocates on behalf of members with governments, regulatory agencies, and travel suppliers in the best interests of the retail travel sector and consumers who benefit from the professional services provided by our members.
Our purpose since our founding more than 40 years ago, is to ensure Canadian consumers have professional, meaningful and ethical travel counselling services by providing effective leadership in matters that impact retail travel industry members and their clients.
We Advocate – to governments, suppliers and other organisations through one strong voice.
We Educate – to elevate industry standards and professionalism through certification, accreditation and other learning opportunities.
We Promote – the value of the retail travel industry to the travelling public and actively position travel agencies and travel agents/travel advisors as travel experts.
We Connect – our Members with information, contacts and programmes needed to achieve more effective awareness and sales.